On September 11, 2011 La Epoca de Oro: The Golden Age of Mexican Cinema in the Rio Grande Valley exhibit opens at the Museum of South Texas History. The museum newsletter gives some background:
In the early 1930s, talking pictures became a global phenomenon, and the Mexican movie industry entered what is now termed the Golden Age of Cinema, or La Epoca de Oro, finding a ready audience for its products in the United States, with its expanding Spanish-speaking population.
Nowhere was that more obvious than in Texas, and expecially the Rio Grande Valley, where there were Hispanic families who had lived in the region for generations, as well as an influx of Mexican workers supporting the burgeoning growth in the area before, during, and after World War II. At one point, more than 30 theaters operated in South Texas, showing nothing but Spanish-language films.
The exhibit will tell the story of these theaters and will display original Mexican movie posters from the 1930s-1960s as well as lobby cards, publicity photos, artifacts, and movie trailers.
On the opening day of the exhibit there will also be a presentation by Rogelio Agransanchez Jr., author of Mexican Movies in the United States: A History of the Films, Theaters and Audiences, 1920-1960.